The Most Successful PR is Driven by a Compelling Story.

 

Let's tell your story and elevate your brand and business.

MacDonald Communications will embrace your goals and devise communications strategies to tell your story in a powerful way. Whether it is building stronger bonds with your customers, employees or other key stakeholders, deftly managing a sensitive PR issue or creating buzz around a new product or service; we develop and execute high-impact communications campaigns that deliver amazing results.

 
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Media Relations

We will help you develop compelling messages and strategic plans to maximize your PR potential, raise brand awareness and earn positive media placements.

We partner with you to...

  • leverage our media contacts and pitching abilities to effectively sell your story to generate maximum positive media exposure

  • create tactical action plans with both traditional media and social media strategies to achieve measurable result

  • lead message development and draft key PR materials – including media pitch materials, news releases and media advisories

  • provide media relations strategic counsel and media training for key spokespersons

  • track progress and measure results – provide a comprehensive report on media placements, impressions and audience reach

Crisis Communications

Your reputation is your most important asset. It is so important to be strategic and intentional in building, promoting and protecting your brand. We will partner with you to provide the counsel and action steps needed manage a PR crisis to minimize the impact.

We have extensive experience in...

  • crisis communications

  • issues management

  • litigation communications

  • community relations

  • corporate social responsibility

  • government relations

 
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Content creation

Our role is to listen to you and understand the key audiences that are important to your business. We will then devise communications strategies to ensure a consistent cadence of relevant, impactful communications to build connection and trust with your key stakeholders, this includes: customers, employees, business partners, regulators, community leaders, elected officials, media and key thought leaders in your industry. 

We can help you...

  • create executive communications to keep employees informed, inspired and aligned with the mission

  • leverage online portals, apps and social media to deliver company communications to employees’ tablets and smart phones

  • create powerful on-message visual presentations and executive speeches

  • write, produce and edit videos that will deliver your company and executive messages in the most memorable way